With over 10 years of experience working as a creative producer, director and editor, Gabriella has an extensive expertise from the film- TV- VR, commercial and content industry in Stockholm and London.
She is directing and executing projects from start to finish, from idea and concept development, creative directions and production, to final activation. Gabriella develop digital films, communication campaigns and content, based on data-driven insights. With frameworks such as Google Analytics, Google Ads, SEO and Facebook Business Manager etc, she help companies measuring and analyzing the results, effects and ROI from their websites and digital campaigns in social media.
She has produced moving content for companies as Proventus including 60 min portrait of Robert Weil, Chairman and Founder of Proventus, Philip Zandén, Pia Forsgren (Drottningholms Slottsteater), Agneta Ekmanner, (Dramaten), Katarina Frostenson (Svenska Akademien) and Ari Fioretos (kulturråd).
With a background from the film and television industry, her experience includes as well Nile Hilton Incident (awarded at Sundance World Cinema Grand Jury Prize and Gulbaggen 2017), The Spire by Roger Spottiswoode, Blå Ögon, H&M c/o Veronica Maggio and Lifegiver with Pernilla August (VR).
She is a Board member of the Swedish Association of Film and Television Editors, SFK.
Since 2018, Gabriella is a Jury member for the EDITH-prize. The Swedish Association of Film and Television Editors organizes The EDITH-prize and rewards the best Film Editors in Sweden in the category Motion Picture, Television Serie (drama) and Documentary.
Gabriella comes from a strong artistic and academic background, holding a Bachelor of Arts (hons) Film and Television from University of the Arts London and a Bachelors of Science (B.Sc.) Media and Communication Sciences, including Economics and Law, Uppsala University and Digital analytics and measurements from Berghs School of Communication.
Gabriella is a founder of Stockholm Film Creatives, organizing AW and network meetings at Södra teatern for the film- and commercial industry.